We’ve all seen Anti Smoking Ads at some point in our lives. They leave us with a disturbing image making us want to turn away. Anti Smoking ads are very common in today’s world, we never think of the creative time that went into making them. At the end of the day anti smoking ads are suppose to achieve one goal, making people quit smoking.
Smoking is a very addictive habit and most people find it difficult to quit, these anti smoking ads create an awareness about smoking which smokers will usually keep in the back of their minds when they light up a cigarette.
Personally I think these anti smoking ads are very effective, they put fear into the viewer and the results can be quite disturbing! Beside that the creativity in these ads are brilliant and very interesting to view from an advertising perspective.
Some facts about smoking:
1. About 8.6 million people in the U.S. have at least 1 serious illness that’s caused by smoking.
2. For every person that dies from a smoking-related disease, there are 20 more who suffer from at least 1 serious illness associated with smoking.
3. The CDC estimates that adult male smokers lose an average of 13.2 years of life and female smokers lose 14.5 years of life because of smoking. And given the diseases that smoking can cause, it can steal your quality of life long before you die.
4. Smoking is the cause of 1 in 5 deaths in the U.S. annually. And tobacco use is the leading preventable cause of death.
5. In 2012, 18.1% of Americans, 18 and older, were current smokers.
2. For every person that dies from a smoking-related disease, there are 20 more who suffer from at least 1 serious illness associated with smoking.
3. The CDC estimates that adult male smokers lose an average of 13.2 years of life and female smokers lose 14.5 years of life because of smoking. And given the diseases that smoking can cause, it can steal your quality of life long before you die.
4. Smoking is the cause of 1 in 5 deaths in the U.S. annually. And tobacco use is the leading preventable cause of death.
5. In 2012, 18.1% of Americans, 18 and older, were current smokers.
Get Unhooked
No Smoking
Lungs on Fire
Terrorism
“Terrorism-related deaths since 2001: 11,377. Tobacco-related deaths since 2001: 30,000,000.”
Advertising Agency: DDB New Zealand
Reduces weight
Agency: Touchstone Advertising, Mumbai; Aditya Uphadayay, Kailash Chaudhari, Shoeb Shaikh, Raju Gawde
Cancer Cures Smoking
Agency: Ogilvy & Mather, India | Award: Gold Lion, Cannes, 2003
Water
“SURGEON GENERAL’S WARNING: Drinking This Water Causes Lung Cancer, Heart Disease, Emphysema, And May Complicate Pregnancy”
“Would you drink it?”
Advertising Agency: Intermarkets, Dubai, UAE
Smoke Demon
Roughly: “What people call a puff, the bible calls something else.”
Advertising Agency: Neogama BBH, Brazil
Burial Ceiling Mural
Murals are painted on ceilings in smoking rooms, giving you impression you are inside the grave, and when you look up, you see the burial from the dead man’s point of view.
Agency: Everest Brand Solutions, India
First Non-Smoking Pub
“The First Non-Smoking Pub in UAE.”
Creatives: Jaywant Dabholkar, Porus Jose, Tushar Mahajan
Smoking Burns Away Your Chances of Becoming a Father
Everything You Do Affects Your Children
“Everything you do affects your chilfren. Stop smoking with Nicorette.”
Advertising Agency: Draftfcb Kobza, Wien, Austria
Non Smoking Area
Advertising Agency: TBWA\Athens, Greece | Creative Director: Vangelis Vrouvas
Second hand smoke
“Second hand smoke in the home hospitalises 17,000 UK every year.”
Advertising Agency: Chi & Partners, London, UK | Creative Director: Ewan Paterson | December 2008
Maze
(via boredpanda)
Just Looking at Them Makes You Sick
“Cigarettes. Just looking at them makes you sick.” (Advertising Agency: JWT, Brazil)
Poor Swimmers
An award winning advert for ASH depicting the effect of smoking on male fertility, created by Clear Marketing Communications
Writer: Andy Fenton| Art Director: Jason Chadwick
Quick vs. Slow
(via boredpanda)
You smoke. We smoke.
Credit: BatesPANGULF, Dubai; AD: Fahad Shehadat, CW: Bipen Jacob
Carry on, Taking Rubbish In To Your Mouth
The Roy Castle Lung Cancer Foundation. passivesmokingkills.org (Advertising Agency: CHI and Partners, UK)
Smoking Skills
This clever print ad was created by Drive Communications to promote ‘anti-smoking ad competition’ in Jeddah.
If You Light Up
Advertising Agency: ToroVazquezMora / Fischer America, Colombia
Suicide
“It’s called suicide because it’s your choice.”
“Give up smoking: 0 8008 700 700″
Advertising Agency: Mercury 360, Bucharest, Romania | Published: December 2008
Shotgun
“The Roy Castle Lung Cancer Foundation. passivesmokingkills.org” (Advertising Agency: CHI and Partners, UK)
Smoking is Being a Slave to Tobacco
Advertising Agency: BDDP & Fils, France
Sex Life
“Smoking Can Affect Your Sex Life” (Credits: Surajit Soms)
Suicide vs Homicide
“Suicide – Homicide.” passivesmokingkills.org (Advertising Agency: CHI and Partners, UK)
The Smoke
Credits: lucaszoltowski
Breast
“Women who smoke feed more than just milk to their children.
Research indicates that chemicals from tobacco smoke are transmitted via breast milk. So, stop smoking.”
Advertising Agency: Bhadra Communications, Bangalore, India
Jumping Off Buildings Harms
“Jumping off buildings when pregnant harms your baby”
“You wouldn’t ignore this warning. Why ignore them on cigarette packs?”
Agency: Lowe Bull, Johannesburg, South Africa
Die Younger
“People who stand here die younger”
“You wouldn’t ignore this warning. Why ignore them on cigarette packs?”
Agency: Lowe Bull, Johannesburg, South Africa
Gun
Advertising Agency: Gitam-BBDO Israel
More information
Advertising Agency: TBWA\Vancouver, Canada
Deathbed
Advertising Agency: CHI&Partners, London, UK
Monsters
Agency: Euro RSCG, India
Get to Heaven Earlier
“Children of parents who smoke, get to heaven earlier.” (Agency: Serviceplan, Munchen/Hamburg, Germany)
Chemicals
“…Xantham Gum, 3,4-Xylenol, Yeast and there are another 4000 chemicals found in cigarette smoke. Say no to smoking.” (Advertising Agency: The Classic Partnership Advertising, Riyadh, Saudi Arabia)
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