True industrial design seeks out problems that can be solved with objects. The more common the problem, and the easier it is to produce the item you’ve designed to solve it, the more successful you’ll be. And the Holy Grail, of course, is to find that common problem that no one’s solved yet.
So here’s a great example of a simple, monomaterial product design that’s become a tremendous business success by addressing an unmet need in the kitchen. When it comes to storing food, we’ve got Ziploc bags, Tupperware, plastic wraps and aluminum foils, which are good at storing most things. But what they’re lousy at preserving is a fruit or vegetable that’s been cut in half; you’ve undoubtedly thrown away half of something because you couldn’t use it all up in time.
Enter Food Huggers, which are nothing more than little silicone discs molded with a lip and an undercut.
By making them in four sizes—which nest for storage, by the way—industrial designers Michelle Ivankovic and marketer Adrienne McNicholas have covered all of the bases, whether you’re looking to save a small or large chunk of fruit or vegetable.
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