Content sponsored by the Ford Motor Company
No afternoon is complete without a good dose of design inspiration. Ford Motor Company and IDSA have brought Robert Tercek (interactive content creator), Jane MacGonigal (game designer), Moray Callum (Ford’s vice-president of design) and Gadi Amit (founder of NewDealDesign) together for a panel discussion as part of the Go Further with Ford Trend Conference. Topics include—but are not limited to, of course—how designers create unique and meaningful experiences for consumers and how to build lasting relationships between brands’ products and customers. Catch a recording of the event above or on our very ownDesigning Innovation channel.
If you tweeted your own question using the hashtag #designinginnovation, make sure to listen in and see if your query made it on-stage for the live panel discussion. You can check out the hashtag online to see what viewers had to say about the discussion. If you didn’t catch the first panel in the “Designing Innovation" series, check it out here.
If you’re looking for a little more background on the people on stage, read on:
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