Last year we showed you glow-in-the-dark ice cream made from a jellyfish protein. This year the iconic Cornetto ice cream has been given the glow-in-the-dark treatment. The concept was put together by London-based creative duoBompas & Parr and released the treats during a screening of The World’s End.
The ice creams were handed out to moviegoers without them knowing about the glow-in-the-dark effects, but as the lights went down, they soon realized these Cornettos were quite special indeed.
As much as I love the idea of a glowing ice cream, I already have enough distractions in my local movie theatre. Bringing a glow-in-the-dark ice cream onto the market would only frustrate me more. Even more than those glowing smartphone screens mid-movie.
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