“029: Lucha Libre"There’s something glow-y about a person who truly loves what they’re doing. For Jennifer Beatty, the glow comes through in her upcycled art. She managed to tie-in her two passions into one 100-piece series titled “100 Hoopties“—a hooptie being “any car that meets the following: a) Driver must enter car through passenger side; b) Three different brand and size tires (three of them missing hubcaps); c) Exhaust is held up by half a clothes hanger, other half replaces the antenna…" as defined on the ever-entertaining Urban Dictionary. Beatty gives us her own working definition for the poster project:
- A bicycle with at least one part dangling off that has duct tape holding it together and/or makes you aware of its impending arrival by the volume of the squeal coming from the petrified brake pads or lack thereof.
- A Huffy or Murray mountain bike with three broken spokes and the shift lever unattached, commonly ridden by New York City food delivery riders.
“023: Weezer"
“020: VolkswagenIf you couldn’t tell, Beatty is both an avid cyclist and a graphic designer, and she combines her passions in her project, recreating famous graphics ranging from movie posters and works of fine art to video games and logos.
“030: Pac-Man"Starting on April 7, 2014, Beatty started creating a new composition every day and plans to keep it up for 100 days—meaning this series will see its end on July 15. This project is one in a group of “100 Days" assignments taken on by the 2014 Masters in Branding graduate students at the School of Visual Arts.
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