Mosquitoes are never fun — and in Sri Lanka, which has been facing a dengue fever epidemic (over 30,000 were infected last year alone), these annoying bug bites and buzzing are even less of a laughing matter. Recently, one of the nation’s newspapers, Mawbina, in conjunction with a public awareness campaign together with Leo Burnett Sri Lanka, printed its morning and evening papers with ink mixed with citronella — a natural mosquito repellent — on World Health Day. While this appears to be a one-off initiative, it definitely seems like an idea that could go pretty far… any takers?
The post In Sri Lanka, reading the news will keep these darned mozzies away appeared first on Lost At E Minor: For creative people.
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